• Latest update
• Discounted Flight Ticket
• Airport Transfers
• Hotels
• Tours

Travel Information | Japan Domestic Airfares | Tour Reservation | Find a Hotel | Charter Vehicle

Spa and wellness treatments targeting OLs

Japanese OLs (Office Ladies) in their 20s and early 30s used to be the most frequently traveling segment for overseas travel, however they are showing less interest due to unstable employment and lowered income. The other factors are owing to the growing cost for other activities (e.g. aesthetics, mobile phone). Another observation is that the share of single traveler is on the rise. Couples may not want to travel together as men and women have different preference for destination and activity. We are also witnessing the switch from the common activities of travelers to non-traditional choices.

Activities by ranking
1. Nature and scenic attractions
2. Shopping
3. Historic and cultural attractions
4. Gourmet sampling
5. Rest and relax
6. Spa, treatment and massage
7. Theme Parks
8. Water activities
9. Art galleries and museums

Targeting a niche market comprising of Japanese OLs in their 20s and early 30s up to 50s. The concept is focused on providing spa, massage and wellness program tailored specially for ladies. One featuring accommodations outside Tokyo with about an hour train ride; Ito, Hakone, Yamanashi, Ibaraki, Gunma, Boso, Shinsyu and Tokai, that offers onsen together with spa treatments. While the other featuring upscale hotels in Tokyo, Yokohama, Makuhari and Maihama with their fabulous spa treatments. There are more than 40 courses to choose from including overnight and single day trip.

Recent posts

Air Canada to Start Haneda/Vancouver Daily Direct Service from January 2011
ANA launches new services marking the new international scheduled flights from Haneda Airport, with its new lounges set up and Terminal 2 expanded
LAN Airlines and TAM Brazilian Airlines Announce Merger to Form LATAM Airlines Group
Garuda Beefs Up Sales as It Starts Narita/Jakarta Route – Launching Joint Seminar with INFINI
Japan, China, Korea Aspire for Trilateral Tourism Exchange of 26 Million People in 2015; Foreign Travel Agencies in China Likely Authorized to Handle Outbound Travel Later This Year
Trip to Encounter Millions of “Traditional Arts and Crafts” of Kaga, Ishikawa Prefecture
Germany Explores New Travel Demand with International Trade Shows
Two Japanese Airlines to Revise Routes and Frequencies Including Tokyo Haneda Routes – JAL Integrating JALways and ANA Postponing Frequency Increase of Haneda/China routes