Fukui Prefectural Tourism Federation Acquires Category-Two Travel License, Sets on Sale of Destination-oriented Tours to Feature Provinciality
Fukui Prefectural Tourism Federation, having acquired Category-two travel license on July 15, set up a travel section called “Tour 291 (Fukui)” to sell Fukui-bound domestic tours. According to the account given by the Federation, it obtained Category-two, not Category-three, because it wanted to incorporate into package tours whatever tourism resources available all over the prefecture; otherwise, with Category-three, it is allowed to operate the tours only in limited areas. As soon as the tour products are lined up, it will embark on sales activities by proposing specific plans to consumers who are interested in a trip to Fukui.
To start with, it will publicize 11 tours with departures in September through November, aiming to collect over 500 travelers altogether. Many of them are day-trips operated on weekends and holidays to feature places that are little known hitherto to the public or places not easy to visit in traffic for FIT. Travel themes vary; there are historical tours to do Buddhism pilgrimage and visit Eiheiji Temple and Asakura-clan’s monuments, or gourmet tours in search of longevity, or hands-on tours to experience traditional Echizen paper making and lacquer ware manufacturing. Those tours are attended by local volunteer guides to convey original local flavor.
Sales promotion will start in the neighboring prefectures like Ishikawa, Gifu, and Aichi, says the Federation. In the meantime, it will talk to as many travel agencies as possible so that they display the tour brochures at their store shelves.
Source: Travel Vision
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The financial results of Rakuten Travel for the second quarter (January 1 – June 30, 2010) turned an operating profit of 4,110 million yen, up 15.6 percent from last year, on revenue of 10,197 million yen, up 21.2 percent. The growth is attributable to a wider range of merchandise following the broader collaboration with East Japan Railway Company (JR-East) and accelerated demand of business trip reflecting the economic recovery. Gross sales in retail terms soared 22.4 percent to 172.6 billion yen, and the number of nights booked for accommodation rose 13.3 percent over last year. At the press interview held on August 5, Hiroshi Mikitani, chairman and CEO of Rakuten Inc., was quoted as saying, “Strong leisure demand worked for our good performance.”


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