TokyoTomo Travel Guide

Concorde Hotels & Resorts will launch its marketing strategy also for 2010 focusing three key market segments namely corporate sales, meeting & event (M&E) and leisure market. Keiko Ohno, Regional Director of Sales & Marketing, Asia revealed that the year 2009, especially the first half of the year, suffered from the global economic downturn, but eventually, thanks to the robust leisure traffic demand after summer and the increased M & E customers, Concorde Hotels & Resorts achieved the yearly objectives. While it continues to put an emphasis on the leisure market which accounts for 80 percent of the total sales in the Japanese market, it aims to increase the ratio of corporate sales and M & E business segment.

Since many companies nowadays lower the rank of hotels in efforts to cut the travel budgets, Concorde Hotels & Resorts started to provide its guests visible discount services for laundry and food and beverages, whilst it continues its considerate business negotiations. Also, in terms of M & E, Ohno said that it intends to continue to host a MICE seminar in many cities and address the usual sales approach to persons in charge, adding that the personal contacts made during the seminars often help bring Concorde Hotels & Resorts inquiries in connection with MICE business plans.

Concorde Opera Paris to be Promoted As Landmark in Opera District

At the recent reception given to the travel industry related guests, Concorde Hotels & Resorts unveiled in a news that “Hotel Concorde Saint-Lazar” is renamed as “Concorde Opera Paris.” The rebranding was made last December in such a way that it would become the landmark in Paris’ Opera District, by giving the name of Maria Callas to its presidential suite and also the name of Carmen and Bolero to its meeting room and ballroom with opera and classic music theme names.

Also, “Hotel Lutetia” located in the district of Saint Germain des Pres on the left bank across the Seine launched an anniversary plan celebrating the centenary of its foundation. While the hotel enjoys a high reputation for its old history in Paris, it is not so well known in the Japanese market. Concorde Hotels & Resorts, therefore, aims to enhance its market perception taking advantage of its 100th anniversary of founding the hotel in order to increase its market share in Japan.

Source: Travel Vision

Travel Vision Inc. provides information on the travel industry in Japan via "Daily Travel Vision", a Japanese-language e-mail newsletter, and the "Travel Vision" website. There are nearly 110,000 people working in the Japanese travel industry, and Travel Vision is proud to be bringing travel news to more than 30,000 people through Daily Travel Vision.