JATA and HTA Agree on Demand Creation to Hawaii, Aiming at More Than 1.5 Million Visitor Arrivals in Year 2011
JATA
Japan Association of Travel Agents (JATA) and Hawaii Tourism Authority (HTA) set up Japan Hawaii Tourism Promotion Council and signed a memorandum about the future promotional activities. The Council consists of travel-related people of Japan and Hawaii and works for the marketing and promotion purposes in a bid to boost demand of Japanese travelers to Hawaii.
The target number of visitor arrivals is set for 1.280,000 for 2008, 1,330,000 for 2009, 1,430,000 for 2010, and 1,544,000 for 2011. The Council will endeavor to extend the average length of their stay to 6.6 days from the current 5.57 days and to increase per capita consumption to $310 from $270, both of which HTA is highly concerned with.
Koji Shinmachi, chairman of JATA, says, “We saw a decline of approximately one million visitors from the peak of 2.2 million. It has been quite some time since Japan and the State of Hawaii ceased to have sessions for exchange of views. Now we should move forward to the expansion of tourism again.” He is resolved that JATA should never fail in this project as Hawaii is a crucial destination in boosting total demand and creating a favorable atmosphere across the industry for the success of the Visit World Campaign.
Lex Johnson, president and chief executive officer of HTA, said, “There are a number of events held under the sponsorship of Japanese firms, like Honolulu Marathon and Sony Open. It is important the leaders of Hawaiian and Japanese travel industries meet and have discussion twice a year. We should never be satisfied with the status quo but work for the market expansion.” He is hopeful of stimulating the market with the Council’s initiative both in business and leisure travel.
Source: Travel Vision
Travel Vision Inc. provides information on the travel industry in Japan via "Daily Travel Vision", a Japanese-language e-mail newsletter, and the "Travel Vision" website. There are nearly 110,000 people working in the Japanese travel industry, and Travel Vision is proud to be bringing travel news to more than 30,000 people through Daily Travel Vision.
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