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Taipei City Stages Tourism Campaign with Official Airlines by Way of Promoting Int’l Flora Expo

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In time with the 2010 Taipei International Flora Exposition that starts on November 6, 2010, the city of Taipei conducted Taipei Tourism Promotion Campaign on July 6 in Tokyo under the name of “Taipei in Blossom.“ The campaign was materialized by cooperation of Taiwan Visitors Association, Taipei Economic and Cultural Representative Office in Japan, and the Expo’s official carriers of Eva Air, China Airlines, and Japan Airlines. About 200 people, mostly from travel industry and news media, were invited to the event. Judy Ong, goodwill ambassador of the Flora Expo and native-born Taiwanese, and Lin Yu Chun who is dubbed as Susan Boyle of Taiwan, appeared at scene to cheer for the event.

The Taipei International Flora Expo is the first international exposition that takes place in Taiwan, and Taiwan becomes the fourth country in Asia to host the exposition of its sort. The Expo site spreads to the park areas centrally located in Taipei and to the riverside; it is quite unique in the history of expositions to build an entrance gate at the riverside. It is expected at this stage that 130 organizations from 86 cities in 45 countries will participate in this exposition, covering total area of 91.8 hectares with 14 pavilions. More than 3,300 kinds of flowers, orchid and others, will be exhibited at the site. Stage entertainments like folkloric music and arts will be shown more than 6,000 times during the course of exposition period.

Eva Air, one of the Expo’s official carriers, is going to put to service the aircraft whose interior is refurbished according to its Expo specification. Four aircraft of the model A330-200 will undergo the interior modification, like a replacement of headrest cover to create the Flora Expo image, and will be put to service on the routes to Tokyo, Osaka, Fukuoka, Hong Kong, and Seoul from Taipei. Each of Eva Air’s proprietary package tour “evasion” will incorporate a visit to the Expo in its itinerary. The airline is working with the Japanese convenience store chain operator FamilyMart from July 6 through August 2 for eco campaign in which winners of quiz contest are selected by lottery and awarded by free tours to Taipei. Another official carrier China Airlines enters service of Haneda/Songshan(Taipei) with 14 weekly flights, which make 33 weekly flights in total between Tokyo and Taiwan with the service Narita/Taipei counted in. Hau Lung-bin, mayor of Taipei, spoke at the event about the new service between Haneda and Songshan (Taipei) and expressed his hope that better access between the two cities would boost the number of Japanese visitors to Taiwan.

Source: Travel Vision

Travel Vision Inc. provides information on the travel industry in Japan via "Daily Travel Vision", a Japanese-language e-mail newsletter, and the "Travel Vision" website. There are nearly 110,000 people working in the Japanese travel industry, and Travel Vision is proud to be bringing travel news to more than 30,000 people through Daily Travel Vision.

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