TokyoTomo Travel Guide

The VWC 20 Million Travelers Promotion Office at Japan Association of Travel Agents (JATA) plans to launch a summer travel campaign from the beginning to the middle of June. Its publicity makes an appearance in encompassing train advertisement on three railway lines in the Tokyo metropolitan area and posters at the main stations nationwide. JATA brought the schedule forward by two weeks this year because sale of summer tours at retail stores starts right after the spring holidays, and package tour wholesalers therefore pressed JATA to start the campaign earlier than usual. JATA is working with foreign tourist offices and airlines to capture summer travel demand at the earliest possible opportunities.

Scandinavian Tourist Board (STB), Canadian Tourism Commission (CTC), Tourism Australia (TA), Finnair (AY), and Jetstar Airways (JQ) cooperated in artwork and visualization of the destination images for JATA’s publicity by contributing part of their archives. Encompassing train advertisement is run for two weeks from the beginning of June on the three lines of JR Keihin Tohoku, Keihin Electric Express Railway, and Keisei Electric Railway. Poster display is scheduled from the beginning of June for a week at eight key stations across the country including JR Sapporo Station and Naha Airport Station (Okinawa) on monorail railway.

On the poster, a notice is given about the “Let’s go kaigai (abroad)” campaign slated for July 24 and about JATA World Travel Fair starting from September 24. As to the Travel Fair, another campaign is forthcoming in which admission tickets will be offered to consumers for free in a drawing.

Source: Travel Vision

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