Yajima of Starwood Hotels Appointed to Chairman of OHEA, Suggests Review on Associationâ€™s Activities to Allow Flexibility
Overseas Hotel Executive Association (OHEA) on January 5 nominated as the next president Takahiko Yajima, regional director, Global Sales â€“ Japan & Korea of Starwood Hotels Japan Co. At the New Year party held the same day, Yajima told that consumer needs and their booking methods would become more diversified from now and said, â€œHotel and travel businesses must stay flexible so as to catch up with changes and transitions.â€ He then suggested OHEA might need to review the framework of its activities in response to the changes of business environment.
Yajima confirmed that the basic action plan formulated for 2011 would be succeeded, but stated, â€œOHEA has counted 39 terms since its foundation. Now, our activities should be the ones coordinated with the changes of peopleâ€™s traveling style.â€ He predicts the booking mode and traveling style will enter upon a new phase for the coming years and therefore, he emphasized, the guideline for OHEAâ€™s activities must be updated in order to respond to the broadening booking channels. In preparation for the forthcoming 40th term, the year 2012, he will set out to install new board members possibly within this month and begin to map out an activity plan.
Source: Travel Vision
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