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Posts Tagged ‘787 Dreamliner’

Singapore Airlines’ GM Wilson Confident of Successful Haneda Operations – Sales Strategy Basically Same as Narita

August 9th, 2010 Comments off
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Singapore Airlines (SQ)Campbell Wilson, who took office of General Manager Japan at Singapore Airlines (SQ) this past March, told the Travel Vision that he is confident of successful operations of its new Haneda/Singapore route which is scheduled to start at the end of October this year. Singapore Airlines will be operating four flights daily from Tokyo, namely from Narita Airport and Haneda Airport. Commenting on its Haneda route, Wilson said that the airline’s strategy is to fine-tune seat capacity according to the market need, adding that he is confident that many customers will fly the new Haneda route as well as its Kansai route with the increased frequency.

Wilson also told the Travel Vision that with different departure slots at Haneda from Narita, the airline can provide customers with additional new options including connecting flights to destinations beyond Singapore from Tokyo’s Haneda. Since Airbus A380 was launched on its Narita/Singapore route, it is also part of the airline’s strategy that it continues to invest in introducing new aircraft with new cabin facilities on its other routes including Kansai, Chubu, and Fukuoka. The airline’s new Haneda route will also see aircraft with new cabin facilities. Passengers flying Economy class and Business class can appreciate the same cabin facilities as used on its Airbus A380, thus attracting new customers, said Wilson.

Commenting on the sales strategy for its new Haneda route, Wilson said that Singapore Airlines would basically apply the same sales strategy both for Narita and Haneda routes and, for the airline, it is simply four flights operating daily out of Tokyo. Airfares, excluding promotional fares, should be kept the same level for both airports. Difference, if any, should be subject to customer demand. Meanwhile, the flight schedule of the new Haneda route has been finalized and the advance booking shows an excellent outlook.

SIA Airbus A380 AirAsia in the backgroundThe Asia routes to and from Tokyo’s Haneda Airport are attracting many foreign carriers including Air Asia X (D7), a low cost carrier (LCC), in addition to Japanese airlines. The airlines have either announced or are considering operating services to Haneda Airport. Singapore Airlines welcomes competition, said Wilson. Commenting specifically on Malaysia’s Air Asia X, he said that he is of the opinion that the airline would not be Singapore Airline’s direct competitor, citing that Singapore Airlines provides excellent service products, excellent customer services and high service value. The passenger segment is indeed different from that of Air Asia X, maintained Wilson.

Singapore Airlines’ new Haneda/Singapore flight schedule is as follow;

SQ Singapore Airlines Haneda/Singapore flight schedule
Route Flight Departure & Arrival Time Frequency Aircraft
Haneda (HND) – Singapore (SIN) SQ633 00:30 – 06:55 Daily B777-300ER
Singapore (SIN) – Haneda (HND) SQ634 15:40 – 23:05 Daily
Haneda (HND) – Singapore (SIN) SQ635 06:25 – 12:50 Daily B777-300ER
Singapore (SIN) – Haneda (HND) SQ636 21:50 – 05:15 +1 Daily

Source: Travel Vision

Travel Vision Inc. provides information on the travel industry in Japan via "Daily Travel Vision", a Japanese-language e-mail newsletter, and the "Travel Vision" website. There are nearly 110,000 people working in the Japanese travel industry, and Travel Vision is proud to be bringing travel news to more than 30,000 people through Daily Travel Vision.

Spring Airlines Starts Service from Ibaraki; 80% Seat Load Factor on Inaugural Flight “Unsatisfactory,” Says the Airline

August 9th, 2010 Comments off
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Spring Airlines (9S)China’s low cost carrier (LCC), Spring Airlines (9S) began a programmed charter flight on July 28 between Ibaraki and Shanghai. The airline is the China’s only one private carrier with its base in Shanghai operating 50 routes within China. Ibaraki is the airline’s first international destination. Speaking at a media briefing held later on the same day, Wang Zhenghua, Chairman of Spring Airlines, said that the inaugural flight from Shanghai and from Ibaraki registered a seat load factor of 85 percent and 80 percent respectively, adding, however, that he was “extremely disappointed” about the load factors. Citing that a high seat load factor is definitely a key to low cost flight operations and Spring Airlines averages its seat load factor at approximately 95 percent on its domestic flights, Chairman stated that the airline strives to realize the same high seat load factor on its new Japan route.

Spring Airlines A320With regards to airfares, he said that Spring Airlines offers an average of 30 percent to 40 percent cheaper fares on the domestic routes than its rival airlines. The airline plans to launch “budget airfares” also in the Japan market. Presently, the seats from Japan are all sold via travel agencies, but may also be sold on the airline’s website targeting the individual customers. The lowest one-way fare will be sold at 4,000 yen, followed by 8,000, 16,000 and 20,000 yen, said the airline. The lowest-priced air ticket of 4,000 yen will be limited to 10 percent of the total salable seats during the high season and 15 to 20 percent during the low season. However, Wang mentioned that Spring Airlines will not start individual ticket sales until it can streamline all flight operations to and from Ibaraki Airport. Part of its flight plans are currently requested to be routed via Narita Airport. It will be too confusing for customers unless one and the same flight number is assigned to one and the same airport, maintained Chairman Wang.

It would be preferable if the passenger mix of Japanese and Chinese is kept at 50 percent, he said. Spring Airlines considers employing Japanese pilots and Japanese speaking cabin crew. Also, it is just about to launch its website in Japanese and, in the future, anticipates opening an Ibaraki branch office of Shanghai Spring International Travel Services, the airline’s parent company. At the same time, the airline demonstrated its positive stance in planning scheduled flight operations between Ibaraki and Shanghai and increase of flight frequency and in expanding its route network including new services to other Chinese cities from Ibaraki and new destinations in addition to Ibaraki.

Meanwhile, speaking at the inaugural ceremony, Masaru Hashimoto, Governor of Ibaraki Prefectural Government, said, “In spite of various public comments Ibaraki Airport has received, it should be definitely an airport requisite for Japan.” “I believe that Spring Airlines has chosen Ibaraki as its very first overseas destination simply because it has appreciated the service features that Ibaraki Airport provides to operators.” In Asia as well, low cost carriers (LCC) will be rapidly growing and expanding their market share, said Governor, adding that Spring Airlines’ successful flight operations should pave the way for other LCCs to follow and take root throughout the Japanese travel market.

Source: Travel Vision

Travel Vision Inc. provides information on the travel industry in Japan via "Daily Travel Vision", a Japanese-language e-mail newsletter, and the "Travel Vision" website. There are nearly 110,000 people working in the Japanese travel industry, and Travel Vision is proud to be bringing travel news to more than 30,000 people through Daily Travel Vision.

Jetstar Asia Launches Kansai/Taipei/Singapore Route – First Flight Nearly Full

July 12th, 2010 Comments off
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JetstarJetstar Asia Airways (3K) started service from Kansai International Airport to Singapore via Taipei on July 5. The respective inaugural flights, arriving from Singapore via Taipei and departing from Kansai, were operated with a nearly-full load of passengers. It is the first direct flight between Kansai and Taipei served by a low cost carrier (LCC). Speaking at an inaugural flight ceremony, Masaru Kataoka, Regional General Manager, Jetstar Airways (JQ) and Jetstar Asia Airways (3K) said, “We are extremely pleased that our network has been for the first time extended to other cities ever since Jetstar started the Japan/Australia service back in March 2007.”

JetStar Airbus A320 on approach to Taoyuan AirportThe inaugural flight passengers from Kansai were mostly traveling on package tours including Hankyu Trapics. Kataoka mentioned, “The operating permit for our inaugural flight slated for July 5 was issued only on June 23. We had therefore an extremely short period for our direct sales, but the online booking is gradually picking up. It is yet difficult to forecast the outcome over the next several months, but eventually, we expect the sales ratio between the direct sales and the agency sales to be nearly fifty-fifty.”

Jetstar Asia Airways (3K) launched a special sales campaign to mark the new service from Kansai International Airport. Its first offer was 4,000 yen for a round trip from Kansai to Taipei limited to a departure on July 5 only, followed by a round trip fare of 8,000 yen from Kansai to Taipei and of 28,000 yen from Kansai to Singapore via Taipei limited to the period from July 6 to 12.

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