TokyoTomo Travel Guide

Tourism Prince Edward Island (PEI), jointly with Canadian Tourism Commission (CTC) and Air Canada (AC), has launched its sales promotion, in conjunction with the movie “Anne – Road to Green Gables” featuring the novel “Anne of Green Gables,” which was released in Tokyo and Osaka on July 17. PEI has been distributing leaflets introducing sightseeing spots of Prince Edward Island, co-sponsoring the exhibition of the “Anne – Road to Green Gables at Ghibli Museum, Mitaka which started from June 23. Also at Cinema ANJELICA, where the movie is presently showing, the package tour brochures, prepared by travel agencies, featuring Prince Edward Island are handed out to the viewers.

The movie is actually produced by reediting the animated carton, which was telecasted in 1979, covering the first episode to the fifth. It describes how Anne came to Green Gables to live in. Speaking at a preview held at Embassy Canada in Tokyo, Christine Nakamura, Counselor Public Affairs at Embassy Canada to Japan, said that the filming location was actually visited and the movie followed the original story faithfully and with great care, adding that she expects the film release this time to make a great opportunity for Japanese to appreciate the allure of Canada and Prince Edward Island.

Yuka Takahashi, In-market Representative, Japan of Tourism Prince Edward Island joined to say that these promotional activities definitely will enhance exposure of Prince Edward Island among Japanese customers, thus encouraging travel agencies to plan and promote Prince Edward Island as an attractive destination. She is hopeful that the number of Japanese visitors would, as its target for 2010, rebound closely to a level of approximately 10,000 visitors as seen in 2008, said Nakamura.

The meeting was broken into four sub groups, and each sub group listed up five opportunities and five drawbacks. The top five issues were picked up by ballots of all the members. Then each sub group discussed these major issues and proposed specific strategies.

Source: Travel Vision

Travel Vision Inc. provides information on the travel industry in Japan via "Daily Travel Vision", a Japanese-language e-mail newsletter, and the "Travel Vision" website. There are nearly 110,000 people working in the Japanese travel industry, and Travel Vision is proud to be bringing travel news to more than 30,000 people through Daily Travel Vision.

Air Canada (AC) has newly opened a special website focusing on the “Maple Route” to introduce a new type of travel, featuring “Fly & Drive” in the foliage season in Canada. On this special website, its viewers will see the “Recommended Driving Routes,” whereby they can easily search a recommended driving route by simply selecting a place of departure and a place of arrival. Also, it introduces the areas and spots off the beaten track with the autumn foliage. The special website extols Eastern Canada’s autumn season with its local allure such as a winery, an auberge and maple syrup, to name a few, that are combinable with “Fly & Drive” in the foliage season.

On July 7, in conjunction with the special website, Air Canada placed a full-page ad in a morning edition of the Yomiuri. In the wake of a series of the promotional campaigns, Air Canada aims to boost the number of Japanese travelers, encouraging them to rediscover the great autumn foliage in Eastern Canada.

Air Canada’s Special Website “Maple Route”

Source: Travel Vision

Travel Vision Inc. provides information on the travel industry in Japan via "Daily Travel Vision", a Japanese-language e-mail newsletter, and the "Travel Vision" website. There are nearly 110,000 people working in the Japanese travel industry, and Travel Vision is proud to be bringing travel news to more than 30,000 people through Daily Travel Vision.

Destination Quebec hosted a reception for the Japanese media on March 3 jointly with Air Canada (AC). The venue was the “Theatre Tokyo” of CIRQUE DU SOLEIL which has its base in Montreal, Quebec. The “ZED,” a program exclusively prepared for the Japanese market, was introduced to the invited guests. Seichi Iwabuchi, Regional Director at Destination Quebec, opened the reception, citing that he would like every guest to experience the flavor of Quebec first-hand through the performance by CIRQUE DU SOLEIL, followed by local cuisine from Quebec, adding that the media event will further help improve the recognition of Quebec in the Japanese travel market.

In a drive to enhance its market recognition, Destination Quebec has meanwhile established the “Quebec Media Club,” in fact, members of which were invited to the reception. Commenting on a significance of the PR activities, Iwabuchi said that he is hopeful that the PR activities will achieve tangible results in motivating prospective travelers to make inquiries with travel agencies and thus encouraging them to start to produce the package tours.

Kiyo Weiss, Sales and Marketing Manager Japan, Air Canada, told the guests, while giving a toast, that the airline will start a new service to Calgary from March 28 in addition to the current non-stop flights to Vancouver and Toronto, adding that the new service to Calgary will further enhance its accessibility to Canada. She also told the travel agencies that the number of tourists to Quebec peaks undoubtedly in its autumn season. The new thrice-weekly service to Quebec, which is scheduled to be operated from March 28 through to October 29, should accommodate the peak traffic during the autumn season, she said, expecting that it will help encourage the travel agencies to produce package tours featuring the summer and the autumn season in Quebec.

Source: Travel Vision

Travel Vision Inc. provides information on the travel industry in Japan via "Daily Travel Vision", a Japanese-language e-mail newsletter, and the "Travel Vision" website. There are nearly 110,000 people working in the Japanese travel industry, and Travel Vision is proud to be bringing travel news to more than 30,000 people through Daily Travel Vision.