Singapore Airlinesâ€™ GM Wilson Confident of Successful Haneda Operations – Sales Strategy Basically Same as Narita
Campbell Wilson, who took office of General Manager Japan at Singapore Airlines (SQ) this past March, told the Travel Vision that he is confident of successful operations of its new Haneda/Singapore route which is scheduled to start at the end of October this year. Singapore Airlines will be operating four flights daily from Tokyo, namely from Narita Airport and Haneda Airport. Commenting on its Haneda route, Wilson said that the airlineâ€™s strategy is to fine-tune seat capacity according to the market need, adding that he is confident that many customers will fly the new Haneda route as well as its Kansai route with the increased frequency.
Wilson also told the Travel Vision that with different departure slots at Haneda from Narita, the airline can provide customers with additional new options including connecting flights to destinations beyond Singapore from Tokyoâ€™s Haneda. Since Airbus A380 was launched on its Narita/Singapore route, it is also part of the airlineâ€™s strategy that it continues to invest in introducing new aircraft with new cabin facilities on its other routes including Kansai, Chubu, and Fukuoka. The airlineâ€™s new Haneda route will also see aircraft with new cabin facilities. Passengers flying Economy class and Business class can appreciate the same cabin facilities as used on its Airbus A380, thus attracting new customers, said Wilson.
Commenting on the sales strategy for its new Haneda route, Wilson said that Singapore Airlines would basically apply the same sales strategy both for Narita and Haneda routes and, for the airline, it is simply four flights operating daily out of Tokyo. Airfares, excluding promotional fares, should be kept the same level for both airports. Difference, if any, should be subject to customer demand. Meanwhile, the flight schedule of the new Haneda route has been finalized and the advance booking shows an excellent outlook.
The Asia routes to and from Tokyoâ€™s Haneda Airport are attracting many foreign carriers including Air Asia X (D7), a low cost carrier (LCC), in addition to Japanese airlines. The airlines have either announced or are considering operating services to Haneda Airport. Singapore Airlines welcomes competition, said Wilson. Commenting specifically on Malaysiaâ€™s Air Asia X, he said that he is of the opinion that the airline would not be Singapore Airlineâ€™s direct competitor, citing that Singapore Airlines provides excellent service products, excellent customer services and high service value. The passenger segment is indeed different from that of Air Asia X, maintained Wilson.
Singapore Airlinesâ€™ new Haneda/Singapore flight schedule is as follow;
|SQ Singapore Airlines Haneda/Singapore flight schedule|
|Route||Flight||Departure & Arrival Time||Frequency||Aircraft|
|Haneda (HND) – Singapore (SIN)||SQ633||00:30 – 06:55||Daily||B777-300ER|
|Singapore (SIN) – Haneda (HND)||SQ634||15:40 – 23:05||Daily|
|Haneda (HND) – Singapore (SIN)||SQ635||06:25 – 12:50||Daily||B777-300ER|
|Singapore (SIN) – Haneda (HND)||SQ636||21:50 – 05:15 +1||Daily|
Source: Travel Vision
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