TokyoTomo Travel Guide

Tourism Prince Edward Island (PEI), jointly with Canadian Tourism Commission (CTC) and Air Canada (AC), has launched its sales promotion, in conjunction with the movie “Anne – Road to Green Gables” featuring the novel “Anne of Green Gables,” which was released in Tokyo and Osaka on July 17. PEI has been distributing leaflets introducing sightseeing spots of Prince Edward Island, co-sponsoring the exhibition of the “Anne – Road to Green Gables at Ghibli Museum, Mitaka which started from June 23. Also at Cinema ANJELICA, where the movie is presently showing, the package tour brochures, prepared by travel agencies, featuring Prince Edward Island are handed out to the viewers.

The movie is actually produced by reediting the animated carton, which was telecasted in 1979, covering the first episode to the fifth. It describes how Anne came to Green Gables to live in. Speaking at a preview held at Embassy Canada in Tokyo, Christine Nakamura, Counselor Public Affairs at Embassy Canada to Japan, said that the filming location was actually visited and the movie followed the original story faithfully and with great care, adding that she expects the film release this time to make a great opportunity for Japanese to appreciate the allure of Canada and Prince Edward Island.

Yuka Takahashi, In-market Representative, Japan of Tourism Prince Edward Island joined to say that these promotional activities definitely will enhance exposure of Prince Edward Island among Japanese customers, thus encouraging travel agencies to plan and promote Prince Edward Island as an attractive destination. She is hopeful that the number of Japanese visitors would, as its target for 2010, rebound closely to a level of approximately 10,000 visitors as seen in 2008, said Nakamura.

The meeting was broken into four sub groups, and each sub group listed up five opportunities and five drawbacks. The top five issues were picked up by ballots of all the members. Then each sub group discussed these major issues and proposed specific strategies.

Source: Travel Vision

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