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	<title>TokyoTomo Travel Guide &#187; Embassy of Sweden</title>
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		<title>Sweden Proposes Tours Featuring Themes Related to Design Work and Lifestyle</title>
		<link>http://www.tokyotomo.com/article/en/sweden-proposes-tours-featuring-themes-related-to-design-work-and-lifestyle/</link>
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		<pubDate>Mon, 16 Nov 2009 10:56:25 +0000</pubDate>
		<dc:creator>Travel Vision</dc:creator>
				<category><![CDATA[Tourism]]></category>
		<category><![CDATA[Travel Association]]></category>
		<category><![CDATA[Destination New Sweden]]></category>
		<category><![CDATA[Embassy of Sweden]]></category>
		<category><![CDATA[Scandinavian Tourist Board]]></category>

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		<description><![CDATA[<a href=http://www.tokyotomo.com/article/en/sweden-proposes-tours-featuring-themes-related-to-design-work-and-lifestyle/><img src=http://www.tokyotomo.com/article/wp-content/uploads/2009/11/logo_stb.gif class=imgtfe hspace=5 align=left width=100  border=0></a>The Embassy of Sweden and Scandinavian Tourist Board hosted a travel seminar “Destination New Sweden” in Tokyo. Stefan Noreén, Swedish Ambassador to Japan, stated at the onset that the seminar was held to promote human exchange between Japan and Sweden by introducing Swedish lifestyle through music, design works, and cuisine. Sweden has been successful in establishing its image in Japan as a design-oriented country as is illustrated by popularity of shops and brands that features Swedish design, like IKEA that sells stylish furniture at a reasonable price or BabyBjörn that specializes in baby goods.]]></description>
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