Air Canada Aims for New Market, Promoting Weekend Trip with “Bullet-like Flight†from Haneda Airport
Air Canada (AC) launched the “Air Canada Night 2010†on November 24, inviting travel industry-related people, following the sales seminar where the airline introduced the flight connections to the United States and South America via Toronto or Vancouver and the possibility of clearing the U.S. immigration at these airports. The seminar also unveiled Air Canada’s three weekly flights from Narita to Calgary to be reinstated next summer, extolling its short minimum connecting time (MCT) and a number of destinations to be served out of Calgary.
Also, Air Canada explained that its new Haneda/Vancouver route slated for an inauguration on January 31, 2011 will provide the same day connections from Vancouver to 11 domestic destinations in Canada and four cities in the United States. Commenting on Vancouver as a travel destination, Tomoko Kikuchi, Manager-Japan, Tourism British Columbia said, “Until now we have showcased Vancouver as a destination for a long stay. As far as the Haneda/Vancouver flight is concerned, however, we would like to promote the city also as a short stay destination,†suggesting a weekend trip of four days and two nights by the “Bullet-like Flight†from Tokyo’s Haneda Airport. She emphasized that as a customer can leave for Vancouver after work and also a return flight is scheduled at 19:00, an actual stay there will be comparatively long. Kikuchi continued, “A weekend trip, which has so far attracted only Asian destinations, will be possible also for Vancouver, Canada,†adding that the airline’s new Haneda route would help capture a new market segment such as young people in their twenties and a company outing.
Kiyo Weiss, Sales and Marketing Manager Japan at Air Canada also said that she is hopeful that its Haneda route is going to stimulate travel demand by young people. Asked to comment on the current booking situation of the Haneda/Vancouver route, Weiss said, “The average seat load factor continues to grow steadily every week by five percentage points,†indicating that the aggregate number of bookings including the Narita route is increasing when compared to the previous year. Also in the future, Air Canada intends to continue to extol its Haneda route through advertising focusing on general consumers. The airline has meanwhile launched a “booking campaign†as part of its sales promotion targeting the sales agencies in an effort to boost sales.
Source: Travel Vision
Travel Vision Inc. provides information on the travel industry in Japan via "Daily Travel Vision", a Japanese-language e-mail newsletter, and the "Travel Vision" website. There are nearly 110,000 people working in the Japanese travel industry, and Travel Vision is proud to be bringing travel news to more than 30,000 people through Daily Travel Vision.
Canadian Tourism Commission (CTC), Ontario Tourism, Tourism Toronto, Air Canada (AC), Niagara Parks, and HIS jointly launch “Toronto Winter Campaign†until 30th November 2010. In order to disseminate Toronto’s attractiveness and points of interest for the winter season, they have opened a campaign website which can be accessed from the CTC’s official site. The campaign site introduces entertainments, gourmet and shopping experience in Toronto together with recommended spots where history and nature merge.



Comments and Reviews