TokyoTomo Travel Guide

The consolidated financial statements of Nippon Travel Agency (NTA) for the year ended in December 2009 (January 1 to December 31, 2009) disclosed that operating revenue plummeted 17.3 percent from the previous year to 41,597 million yen. Operating loss swelled by 1,038 million yen to 1,602 million yen, posting a loss for two straight years. Recurrent loss more than doubled to 657 million yen, and net loss tripled to 1,062 million yen. Global economic slowdown and the new type of influenza incurred corporate restraint on business trips and cancellation of group tours, driving the agency into the corner.

In 2009, NTA set up MICE Department within the headquarters to get hold of group travel and corporate business and at the same time reorganized the business location network in the Tokyo metropolitan area in an attempt to have a bigger share of the market. A new computer system was made operative to get a slice of growing online business in overseas travel in a move to offer price-appealing products and capture late bookings. The agency reviewed store management including business days and business hours to find the optimum in pursuit of cost-efficiency.

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