TokyoTomo Travel Guide

IHG ANA Hotels Group Japan starts in April its original MICE Program “Intercontinental Meeting” at Intercontinental Yokohama Grand. The program is created based on the Intercontinental Hotel’s concept, that is, “irreplaceable experience unique to the locality,” offering community-based or experience-based meeting plans. Intercontinental Hotels and Resorts has launched the program globally since last autumn. Jean Baptiste Pigeon, general manager of Intercontinental Yokohama Grand, said that his hotel would like to have a bigger share in the MICE market by offering original and high quality services with introduction of this program. He is positive in working with the neighboring facilities for generating MICE demand as is quoted as saying, “We are ready to collaborate with the adjacent PACIFICO Yokohama and the Convention Bureau to make Yokohama a high-profile city for MICE.

Ryozo Oya, COO of IHG ANA Hotels Group Japan, while confirming his policy to promote MICE business under the Intercontinental brand name, is determined to upgrade the contents and services to bring the program to near perfection. Keeping a sustainable growth in view, he is eager to make MICE business the mainstay of the hotel’s income as it entails demand for accommodation. The abovementioned program starts operating, according to Oya, in 10 cities around the world including London, Paris, and Hong Kong as well as Yokohama. The program’s introduction this time was the first in Japan and the fifth in the world. The program is scheduled to be adopted later this year at five other Intercontinental hotels in Japan.

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