AirAsia Bookable Now In Amadeus GDS – Helps Airline to Tap into New Market Segment Including Business Travel
Amadeus announced on September 10 that it has formed a partnership with AirAsia (AK) enabling the Amadeus-subscribing travel agencies to book flights for the customers on the AK Group flights. The introduction of “Ticketless Access,” which is the Amadeus technology solution for LCCs (low cost carriers), has achieved its implementation by AirAsia and all its subsidiaries including its long-haul affiliate, AirAsia X (D7) presently planning its service to Japan. The Amadeus Ticketless Access enables more than 102,200 travel agencies worldwide using Amadeus GDS to book the respective AK group flights in the same way as the system allows for a full-service airline.
As it has been observed, LCCs, in many cases, decline to participate in a GDS which levies booking transaction fee on part of airlines in order to slash costs. By introducing a global distribution system, however, LCCs will enjoy benefits of not only enhancing the market diversification but also attracting new travel demand including business traffic through GDS- subscribing travel agencies. At the same time, the GDS enables travel agencies to provide more flexibilities and choices to their customers who are particularly budget-conscious. The number of Japanese business travelers flying LCCs is not available for statistics in the Japan market. According to AirAsia, it is receiving positive responses from overseas markets, particularly from Europe.
For your information, AirAsia had first joined hands with Galileo back in January 2006 in a drive to boost its distribution channel
Source: Travel Vision
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