TokyoTomo Travel Guide

Concorde Hotels & Resorts will launch its marketing strategy also for 2010 focusing three key market segments namely corporate sales, meeting & event (M&E) and leisure market. Keiko Ohno, Regional Director of Sales & Marketing, Asia revealed that the year 2009, especially the first half of the year, suffered from the global economic downturn, but eventually, thanks to the robust leisure traffic demand after summer and the increased M & E customers, Concorde Hotels & Resorts achieved the yearly objectives. While it continues to put an emphasis on the leisure market which accounts for 80 percent of the total sales in the Japanese market, it aims to increase the ratio of corporate sales and M & E business segment.

Since many companies nowadays lower the rank of hotels in efforts to cut the travel budgets, Concorde Hotels & Resorts started to provide its guests visible discount services for laundry and food and beverages, whilst it continues its considerate business negotiations. Also, in terms of M & E, Ohno said that it intends to continue to host a MICE seminar in many cities and address the usual sales approach to persons in charge, adding that the personal contacts made during the seminars often help bring Concorde Hotels & Resorts inquiries in connection with MICE business plans.

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