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Posts Tagged ‘Package deals’

AB-ROAD Survey: Vast Number of Domestic Travelers Could Be Motivated to Become Overseas Travelers – Source of Future Demand

March 7th, 2011 Comments off
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AB-ROADAB-ROAD, a travel unit of Recruit Co., made researches on how people conceive their travel plan, be it domestic travel or overseas travel, and make final decision on their trip. It concluded in the research that domestic travelers have high potentiality to become overseas travelers in the future. It took a survey of people’s travel records during one year from December 2009 to November 2010 and found that the number of domestic travelers who also made an outbound trip was twice as many as those who went abroad but did not make any domestic trip. Meanwhile, concerning those who weighed domestic travel and overseas travel in deciding their destinations and finally picked up domestic travel, their decisive reason to have done so was their interest in some particular destination or specific tourist attraction, according to the replies given by the greatest number of the respondents.

Masahiro Inagaki, chief researcher of AB-ROAD Research Center, drew some conclusions from these findings. He says promotional activities would better pay off when they are directed to those experienced in domestic travel than being extended haphazardly. He also maintains clear-cut purpose or travel theme will spark latent demand in the outbound travel market as well. Recognizing those market traits, he proposes that travel agencies make their sales efforts from such perspective to capture demand, in concert with the promotions of foreign government tourist offices and airlines.

With reference to promotional strategy worked out by the foreign government tourist offices and airlines, he argues that brand image imprinting on domestic travelers is far more important than exhaustive nationwide advertisements, sending a clear message about where to go and what to do. It is also advisable, he said, to pick up a single killer content for effective presentation and focus on it in addressing the target segments.

As to sales maneuver of travel agencies, his proposition is about a displaying technique at the storefront, which is considered as one of the useful means of delivering their messages. Usually tour literature is placed in classification of overseas and domestic travel; but it can be mixed and rearranged according to the duration of tours or on other criteria whereby domestic traveler may turn their eyes to an overseas trip for comparison. In another instance, customer base might be different depending on the location of the travel agency like residential area or business district. Then it would be more appealing to the customers in the area to make different cover of brochures matching their tastes even if the contents are the same.

The above research was made in two-stage method with Macromill monitors. In the first stage, they were questioned if they had ever planned any stay-over trip, be it a domestic trip or an overseas trip, for the period from December 2009 to November 2010 and if they really made the trip. Those who replied to the above in the affirmative and actually went on a domestic trip with overnight stay were picked up for the detailed questions of the second stage. In addition to the data of this research, results of jalan’s “Survey on Stay-over Trips 2010” and those of “Overseas Travel Survey 2010” conducted by INTAGE Inc. with INTAGE web monitors were also referred to.

Source: Travel Vision

Travel Vision Inc. provides information on the travel industry in Japan via "Daily Travel Vision", a Japanese-language e-mail newsletter, and the "Travel Vision" website. There are nearly 110,000 people working in the Japanese travel industry, and Travel Vision is proud to be bringing travel news to more than 30,000 people through Daily Travel Vision.

Travel Trend for Cheap, Nearby, Short Destinations Spur New Year Holiday Makers to Choose Cities Served from Haneda Airport – AB-ROAD

December 20th, 2010 Comments off
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AB-ROADAccording to AB-ROAD Research Center, “Cheap-Nearby-Short” destinations attract New Year holiday makers also for this coming season due to the unfavorable calendar dates. The most frequently received inquiries about destinations are Seoul (9.2%), followed by Oahu Island (8.7%) and Taipei (6.7%), ranking in the same order as in the previous year.

The travel trend this season sees those destinations newly served from Haneda Airport rank high on the list. In fact, the number of inquiries about tours departing from Haneda during the month of November increased four times more than in the previous year. Among the popular destinations served from Haneda Airport, besides Seoul, Oahu and Taipei, Hong Kong increased its market share to 4.6%, ranking 5th from 6th in the previous year, Bali via Singapore to 5.1 percent, to 4th from 9th, and Phuket via Bangkok to 2.3 percent, not in the previous list but now ranking 10th. On the other hand, Bangkok (3.3%) fell down from 4th to 7th and Paris (3.2%) from 5th to 8th.

In terms of the number of inquires received, Ho Chi Minh City tops the list, approximately 2.1 times more than the previous year, followed by Dubai, twice as high. Summer schedules this year saw new services and increased frequency by Vietnam Airlines (VN) and Emirates (EK), bringing a boost of seat capacity to these destinations. The number of new tour programs and their tour advertisements increased accordingly, said the research.

A tour schedule this year averages 5.4 days, slightly shorter than the previous year’s 5.5 days. A 5-day program heads the list accounting for 23.6% of all. By departure date, December 29th is the most popular date (16.6%), followed by December 30th (12.7%), 28th (9.5%), 31st (9.3%) and 25th (8.4%). By arrival date, January 3rd ranks 1st (15.2%), followed by January 4th (12.7%), 2nd (11.9%), 5th (11.2%) and January 1st (10.3%). It is noteworthy that while the departure is focused on the top two dates, the arrival dates were spread out.

The survey was based on the actual booking records tallied from among the customer inquiries made by e-mail to “AB-ROAD” during the period from July 1 to November 10, this year.

Source: Travel Vision

Travel Vision Inc. provides information on the travel industry in Japan via "Daily Travel Vision", a Japanese-language e-mail newsletter, and the "Travel Vision" website. There are nearly 110,000 people working in the Japanese travel industry, and Travel Vision is proud to be bringing travel news to more than 30,000 people through Daily Travel Vision.

AB-ROAD Survey: Hawaii Tops Popular Summer Destinations, Average Length of Stay Being Six Days

July 26th, 2010 Comments off
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AB-ROADThe most popular overseas travel destination for the summer 2010 turned out to be Oahu Island of Hawaii, followed by Seoul, and Bali, according to the data analysis of AB-ROAD Research Center. The findings were obtained after the Research Center collected and analyzed email enquiries received at AB-ROAD’s website where overseas travel search and comparison are enabled.

The top three spots in the popularity ranking were taken by the same short- and medium-haul destinations as last year, although No. 2 and No. 3 changed their positions with each other. New destinations that made the top 10 this year were Cebu (Philippines) and Cappadocia (Turkey). Incidentally, Ankara (Turkey) and Cappadocia were two striking destinations that ranked No. 1 and No. 2 in the share increase of enquiries.

Among the places that went up in the share of enquiries, such long-haul destinations as Mont Saint-Michel, Frankfurt, and Budapest also made the top 10. AB-ROAD assumes Turkish Airlines’ increased frequency in serving Narita and Kansai routes and the new services to Narita launched by the airlines based in the Middle East have led to marketing and sales of new tour series, and consequently prompted a number of fresh enquiries.

The average duration of tour was extended to 6.0 days from 5.6 days. In the number of enquiries classified by the length of tour, enquiries relating to five days had comprised the largest share of 30.3 percent in 2009, but the largest share was taken by those relating to six days in 2010. The most preferred date of departure was found to be September 23 while the favored date of return was September 20. Although there is no long string of holidays of Silver Week available like last year, it looks like more and more people are having belated summer vacation in late September.

Source: Travel Vision

Travel Vision Inc. provides information on the travel industry in Japan via "Daily Travel Vision", a Japanese-language e-mail newsletter, and the "Travel Vision" website. There are nearly 110,000 people working in the Japanese travel industry, and Travel Vision is proud to be bringing travel news to more than 30,000 people through Daily Travel Vision.

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