basic SEO tips

Basic SEO Tips

Search Engine Optimization(SEO) is all about getting your webpages into the search engine's index or cache and all about making your site rank high in searches. This in turn will drive higher traffic to your site with more visitors. More visitors means more potential customers.


You wonder how websites earn their way to the top and you know that paying money doesn't work to get you a place on the top. Now that you heard a little about SEO on the internet and wanted to know what exactly it is about. Here are some basic SEO tips you can use on your webpages to help improve your rankings in search engine results.


These are onpage optimization basics only and will not cover offpage optimization which can be equally if not more effective. Onpage optimization is all about attracting search engine spiders to come and index your site. If they index your site, only then they can rank your site during searches.


First of all, you need to choose a good keyword. Find something which is not competitive but still some relevance to the product or service you are selling. I would recommend you to use a keyphrase first. For example, it is easier to rank for "Tokyo car hire" than it is to rank for just "car hire".


1. Good keywords in the title tag of your webpage. Search engine place some importance on the title too when ranking your site.


2. Domain name keywords. Yes, some Search Engine place importance on the domain name as well. Choosing a good domain name can be tough, but getting a good domain name with the correct keyword can work wonders in the rankings. Choose something like "Mycarhire.com" inclusing the word "car hire" or just "hire" for a better chance. On the other hand you do not want a domain name that is too lengthy too.


3. Keywords in your URL pointing to the location of the page, something like http://www.mycarhire.com/tokyo-car-hire.html (note the keywords "my car hire" and "tokyo car hire" are repeated). Simply put, they work around the same way as in domain names, though the importance of the domain name is higher I believe.


4. Using h1 and h2 tags and bold important keywords. Placing keywords in those tags or making important keywords bold can help search engine understand what your page is all about and thus improve your ranking for the page.


5. Rich content. Having a good content is like a magnet for search engines. Content attract search engines and thus help you in the rankings. And your contents have to be unique and informative. This is something that you will have to work your brains on. Again, remember placing keywords in the content and making important keywords bold.


6. Alt tags for images are useful. Alt tags were meant for those browsers which read the words out for the blind. Some search engines place relevance on alt tags because of that. I find it is also a very useful way for giving a detailed description of the picture.


7. No broken links. Especially internal ones. In order for search engine spiders to index your site, they must first navigate your site. If there are broken links, this will prevent the spiders from indexing your site properly. So, ensure all your links are fixed properly. Check your logs or ask your server admin about them because I myself was not aware of a broken link that was sitting there for some time until going through the log and shocked to see the recordings.


8. Avoid Flash or Javascripts. Why? Because search engine spiders may not understand Flash or Javascripts. Worse for some navigation menus that is made using flash or relying on javascipt for added function. Search Engine spiders can't navigate them, and thus your internal links become useless. One way to overcome if you need to use flash or javascript for your navigation menus, then add a text-based navigation menu on the footer for the search engine spiders. Althought some search engine can read flash, it is still not perfect. Some complex flash files can't be read at all.


9. Avoid session id URLs. Or in other words, dynamic URLs. Search engine spiders don't like session id URLs and may not follow them. And the worse case scenario, search engine spiders think that your dynamic id URL is a duplicate content of another dynamic URL pointing to the same page and penaltized you for it.


10. Use robots.txt to tell search engine spiders where to index and where not to index. Extremely helpful to stop spiders from indexing hidden areas or pages which are useless for your rankings, like the search page or the avatar page.


Googlebot Crawler Tool

This tool will find how many of your web pages have been crawled by the googlebot spider.

Place only your domain like this:



11. Sitemaps can work wonders in helping search engine spiders navigate your site successfully not just only for your visitors. If they navigate, they can index your site smoothly which is why sitemap is recommended even if your sites contain only few pages.


12. Having a simple, neat and informative site is much better than having a complicated and messy site. When it is good for your visitors, it is good for search engine spiders, and good for you too since a simple site is much easy to work or to debug.


SEO is the best way to drive traffic to your site. It is cost effective as well. I would also recommend even the beginner webmaster to use some form of basic SEO on their website. You can follow the above tips to help you get started on your webpage. Work on the basic and should there be a problem with your rankings, find out why and correct it immediately. It may take some time to get good results from SEO. You will be guaranteed the result. And do be patient as it doesn't work overnight.



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