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Keeping you abreast of what's going on in the Japanese travel and tourism industries.

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JNTO Estimates Outbound Travelers for 2007 at 17.29 Million, Down 1.3%, and Inbound Travelers at 8.35 Million
Mid-February, 2008

Japan National Tourist Organization (JNTO) released a preliminary estimate of Japanese outbound travelers for 2007 that indicates a decline of 1.3 percent from the previous year to 17,298,000, the fourth highest on record.

The year 2007 made a good start with a 4.8 percent growth in January, counting 1,407,790 travelers, thanks to the prolonged New Year holiday, but was followed by sluggish months ever since. High cost of overseas travel caused by the weak yen rate and slackened pace of outgoing move by the people under 40 - these are the factors cited by JNTO for the decline. It also points out that more people preferred a short-distance journey to a long-haul one.

By destination, visitors to Korea decreased because of an appreciation of Korean won against Japanese yen and calming down of Korean boom in Japan. Visitors to Taiwan and Hong Kong showed a marginal growth over the year before. Travelers to China increased due to continuation of visa exemption program and widened flight network and increased frequency.

Among the destinations in Southeast Asia, Viet Nam performed well, Cambodia advanced slightly, and Malaysia and Indonesia regained lost ground somewhat, while Philippines dipped after a terrorist bombing in Manila (October 19, 2007) and Thailand sank in the wake of a series of terrorist bombing in Bangkok (December 31, 2006).

Foreign visitors to Japan surpassed the eight million mark for the first time ever and registered 8,349,200, up 13.8 percent from the previous year. Visitors from the major markets focused in the Visit Japan Campaign (VJC) program - the United States, Korea, Taiwan, China, Hong Kong, Thailand, Singapore, Australia, Canada, the United Kingdom, Germany, and France - constituted 88.3 percent of the total and 11 countries other than the U.S. recorded all-time highs.

Korea, with 2,600,800 visitors and up 22.8 percent from the previous year, kept the biggest share of 31.2 percent. Taiwan took the second biggest share of 16.6 percent with 1,385,200 visitors, up 5.8 percent, while China took an 11.3 percent share with 943,400 visitors, up 16.2 percent.






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